Five crucial tips for improving your site design. Do visitors to your site know what you do within the first few seconds of being there? Is it simple for visitors to find the blog when they need to? Is your price structure straightforward? Does a small percentage of visitors leave immediately after seeing your website?
If you’ve answered “no” to any of these questions, it may be time to reevaluate your approach to custom web design and optimization.
When a website’s design contributes to its usability, functionality, and effectively complements its content, it has achieved true excellence.
It’s easy to put off making these kinds of adjustments since you may not believe they’re all that important, but a well-rounded website will have both high-performing content and an excellent user experience.
You don’t want your hard work on your blog or service pages to go to waste because of poor design, difficult navigation, a muddled layout, or a lack of attention to detail that may have resulted in more conversions.
However, there is a wide range of topics that go under the broader heading of “internet user experience,” making it difficult to know where to begin.
The question then becomes, what information is necessary to begin the process of enhancing your site design?
Here are some guidelines to follow throughout a website makeover to make sure you’re heading in the correct path and keeping people interested.
1. Go With a Plan
The first step in converting website visitors into paying customers is to plan out their whole experience with your company.
When doing so, consider the sites they will visit, the material they will read, and the offers they will take advantage of. Once you have this knowledge, you can begin to create a website that actively aids in the nurturing of prospects along the sales funnel.
When looking for a good example, Leadfeeder’s customer journey map has always stood out to me. You don’t have to go to the extent that they did visually, but they convey their point. It shows the actions taken by visitors to the site, as well as the shared characteristics of customers and non-customers.
If you are having trouble gathering this information, or if you do not have a customer relationship management system (CRM) to facilitate your study, you may always talk to your customers. Request 15–30 minutes of their time (and maybe a $10 Starbucks or Amazon gift card as compensation) to answer some questions. To paraphrase: do as many interviews as possible without going crazy.
Apply this information to the development of a plan of action. This will allow you to pinpoint the most important parts of your website from a user’s perspective.
2. Reduce Friction from Website
A user’s expected takeaway from your website should be crystal evident within the first eight seconds, and the design of the page should not get in the way of that.
You should begin by establishing a set of brand rules that everyone may follow.
Your logo, colors, images, and other visual elements should all be described here. Web page design may be a real headache for companies without this. People who are attempting to convert may get visually confused or distracted by the usage of random colors and text sizes.
Too many animations or interactions on a page should also be avoided. When scrolling down a website, it might be distracting to see a bunch of animated buttons or a bunch of symbols all moving about on their own.
3. Have Social Proof on Site
If you’re like most Amazon shoppers, you look for items with plenty of positive feedback from satisfied customers and end up buying such items.
After reading these comments, consumers are more certain that the product in question will meet their expectations and fulfill their needs.
Your service and website suffer the same fate. An overwhelming majority (58%) of potential customers are persuaded to make a purchase after reading positive product reviews written by actual customers.
But how can your testimonials appear aesthetically to properly generate that trust with your consumers when they view them?
That being said, there are a few approaches you may take. You should first decide if a written or video testimonial would be more helpful. Video testimonials have repeatedly shown to be the most effective marketing tool. This is due to the fact that the human connection fostered by hearing and seeing real people’s voices and faces makes it more likely that your user will stay engaged for longer with the medium.
4. Add Proper Call to Actions
When people discover your website, most usually through your blog or home page, you need to direct them to the appropriate conversion-fostering pages. Because most people are lazy, simplicity is key. Give them a nudge in the correct way so they can locate what they need without much effort.
With this in mind, one of the greatest ways to enhance your custom web design is to include strategically positioned call-to-actions in key locations such as the top right of your navigation, below parts that demand action, and at the bottom of your website pages.
However, it’s important to keep in mind the customer’s path to purchase. It’s tempting to force visitors to your site to take some kind of action by presenting them with a barrage of BOFU CTAs, but this strategy is ineffective if the visitor isn’t at the buying phase of the customer journey.
Instead, you should tailor your content to the page your visitor is now reading.
People who are still learning about their issue and educating themselves, like those who are researching custom closet materials online, are in the early stages of solving it. Give them a link to a detailed resource on the best materials for making bespoke closets rather than a ‘contact us’ button. Because it is relevant to their present situation, they are more inclined to convert.
5. Have Proper Navigation on Site
Customers will leave your site immediately if they cannot locate the information they are seeking. But if they discover a rival that provides a better user experience, they will almost likely leave.
Make sure your site’s users can quickly and easily locate the information they need by focusing on streamlining your site’s navigation. This would include streamlining information, a simplified navigation structure, and a responsive layout to provide a consistent user experience across devices.
Consider Zendesk’s menu bar, which provides quick access to the site’s most useful features. It’s important to have information on products, prices, services, and tools.
All navigational elements have enough of white space to make their differentiation obvious.
Sometimes, as in the situation seen in the previous picture, the menu item will also provide a brief explanation of the page’s function. Hovering over them highlights the fact that they are clickable links to other resources.
Make sure your plan allows people to easily reach these locations with a single click (without overloading your navigation).
Navigations that are this clean and well-organized demonstrate to the user that they have nothing to hide and that you care about their experience on your site. Because of this, more time will be spent on your site by each person, and they will see more pages overall.
Bottom-line
When you take the time to apply the above mentioned advice on your website, you can expect to see significant improvements in the site’s speed, user experience, and conversion rates. However, after you’ve implemented some of these ideas, you may start to believe that a redesign is the more pressing topic at hand.
You’re not alone in thinking that this is the more daunting of the two projects to agree upon. So, whether you’re debating whether or not to revamp your website, or if you’re simply curious about what goes into it, here’s the whole guide you can have on hand.
Then, when the topic of a website redesign inevitably arises at work, you’ll be ready with the knowledge and confidence to tackle the task head-on.
Looking for a Site Redesign?
We at Unique Logo Designs have some of the best custom site designers onboard that can help you easily grow and scale your website. Contact us today to discuss your site redesign project in detail.
Author bio :
Angela White is a Professional Digital Marketer with more than 5+ years of experience in promoting and marketing brands in the digital world. She loves to read and share my digital marketing experience with the rest of the community. In her spare time, she enjoys drawing, sketching, loves to play football and swim and she’s running a website which is covering web designing, developing, logo design, app design, Video animation and SEO
